Marketing on Google Shopping, Shopify & Amazon - E-commerce Channel Management
Marketing Your Business on Google Shopping, Shopify, and Amazon: A Unified Strategy for Multichannel Growth
With the fragmentation of eCommerce (Electronic Commerce) being so widespread, it is imperative for a business to have a means of connecting with its customers before they leave and purchase from you. Our marketing service offers businesses a single point of contact through which they can develop, implement, and oversee an integrated marketing plan for Google Shopping, Shopify, and Amazon. We take care of everything from optimizing product listings to creating targeted ads so that businesses can grow their brand’s awareness, increase their chances of converting visitors into customers, and establish long-term, consistent revenue streams. As an example, we provide brands throughout the United States with integrated marketing plans across multiple platforms. Some of our clients include fashion companies located in Los Angeles and consumer technology manufacturers located in New York City. We have been able to turn the multiple storefronts of our clients into a single, accountable sales engine.
Google Shopping & Microsoft Advertising Campaign Management
Google Shopping puts your products directly in front of high-intent shoppers at the moment of search. We build and manage high-performance Shopping campaigns that go beyond basic setup. Our services include advanced product feed optimization, strategic campaign structuring using Profit-By-SKU data, and meticulous bid management to maximize ROI. For retailers in competitive verticals like home goods in Chicago or sporting goods in Denver, our expertise ensures your products win the most valuable clicks and outrank competitors on the digital shelf.
Shopify Store SEO & Organic Growth Strategy
Your owned Shopify store is the heart of your brand experience. We drive qualified, free traffic to it through comprehensive Shopify SEO. This includes on-page optimization for collections and products, technical SEO fixes for site speed and mobile experience, and content marketing through your blog. For DTC brands in Miami and niche product creators in Portland, a strong organic foundation reduces reliance on paid ads and builds a loyal customer base that shops directly with you.
Recent Projects
Our recent projects showcase a commitment to excellence and tangible results. From sleek mobile applications to robust enterprise systems, we deliver the innovative technology that helps businesses succeed in a digital world.
Nut Studio
App and Website for Dryfruits and Nuts Wholeselling.
Wellerie
Dedicated platform to a curated selection of wellness and lifestyle
Flatbed Hauling Quotes website
Heavy equipment transport services across the U.S.
Tracksify App
Real-time tracking for your valuable assets, pets, and loved ones
Willing To Manage Your Business With Us?
Get in touch with us and our consultants will be assisting you any minute now with all the online solutions under one
+1 (832) 548-4934
info@kssoftech.com
Amazon Seller & Vendor Central Optimization
Winning on Amazon requires mastering its unique ecosystem. We provide full-service Amazon marketing, including A+ Content design, backend search term optimization, review velocity strategies, and management of Amazon PPC campaigns (Sponsored Products, Brands, and Display). For brands launching in the massive markets of Amazon in Seattle or competing in crowded categories nationwide, our data-driven approach is designed to increase Buy Box ownership, improve organic ranking, and defend against competitor encroachment.
Product Feed Optimization & Syndication
The product feed acts as the basis for how products are marketed on Google and other networks. We will review, clean, and optimize your product feed, ensuring each attribute (title/description/GTIN/images) meets each network’s expectations and maximizes performance. Once we finish product feed management and optimization, we will likewise syndicate your product feeds to additional platforms, such as Facebook Dynamic Ads and Pinterest. This centralized approach to managing product feeds is vital for both Atlanta area apparel retailers as well as those within Dallas representing several wholesalers having major, complicated catalogs.
Cross-Channel Paid Advertising Strategy
We develop a coordinated paid media strategy that allocates budget intelligently across Google Shopping, Amazon PPC, and social retargeting campaigns. Our cross-channel analytics identify where each product is most profitable, allowing us to shift spend in real-time. For consumer electronics brands in San Francisco and kitchenware companies in Austin, this holistic view prevents channel conflict and ensures your advertising dollars are invested where they generate the highest return.
Customer Success Stories
Our customer success stories highlight how we empower clients to overcome logistics challenges and achieve their goals with exceptional service. Explore their journeys and the impact of our solutions
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Inventory & Pricing Strategy Integration
Marketing success is tied to operational reality. We help align your marketing efforts with inventory levels and pricing strategy. This includes setting rules to promote best-sellers, manage out-of-stock items in ads, and run promotional campaigns that clear seasonal inventory. For businesses in Philadelphia and Minneapolis, this integration ensures marketing campaigns drive sales without creating fulfillment headaches or margin erosion.
Performance Analytics & Unified Reporting
Understanding performance across three separate platforms can be overwhelming. We provide consolidated monthly reporting that tracks key metrics like ROAS (Return on Ad Spend), ACOS (Advertising Cost of Sale), total revenue, and channel attribution. This clear, unified dashboard gives CEOs in Boston and marketing directors in Houston the insights needed to make informed strategic decisions about channel focus and budget allocation.
Brand Protection & Reputation Management on Marketplaces
On open marketplaces, protecting your brand is as important as promoting it. We monitor for unauthorized sellers, counterfeit listings, and negative reviews across channels. We implement brand registry programs on Amazon and develop strategies to address reputation issues proactively. For established brands in Charlotte and innovative patent holders, this vigilant protection safeguards your brand equity and pricing integrity.
Have A Project In Mind? Let's Connect!
Contact today for FREE consultation.
Serving Customers All Over US
Launch Your Multichannel Growth Strategy Today
Stop managing your e-commerce channels in silos with inconsistent results. Partner with KS Softech to implement a synchronized, data-driven marketing strategy that amplifies your presence on Google Shopping, Shopify, and Amazon. Contact us to audit your current channels and build a plan for unified growth.
