Goldis: The People's Jewellery –
Digital Evolution of a Pan-India Jewellery Empire
Goldis: The People's Jewellery – Digital Evolution of a Pan-India Jewellery Empire
Goldis
Under its parent company, Golden Carat Pvt. Ltd., Goldis has built a good reputation in India for fine jewellery. The company’s branding is that of “the people’s jewellery”, with an intention of bringing quality craftsmanship and elegant design to more consumers throughout India. For this reason, Goldis had to develop a comprehensive digital marketing strategy that establishes itself as a reliable source of wholesale jewellery, as well as provides an avenue for retail customers to purchase pieces online.
Business Challenges
- Legacy Systems: Outdated methodology for digitally conducting there is no complete digital store for B2B and B2C sales.
- Operational Fragmentation: All inventory, orders, and customer management are done through private systems.
- Limited Reach: Unable to deliver a single unified brand experience to the entire country.
- No Mobile Presence: Unable to use a responsive/mobile site, to interact with buyers or customers while they are away from home.
- Manual Communication: Orders were communicated to customers manually; face to face.
Solutions Offered by KS Softech:
- Our team implemented a full-scale digital transformation by designing an integrated Omnichannel platform from scratch. In order to support all aspects of online business, we created an end-to-end eCommerce platform for both B2B and B2C customers, which included custom catalog management to accommodate bulk orders, tiered pricing for wholesale buyers, and customized checkout processes for retail customers.
- We also designed the platform to have a mobile-first user interface (UI), so all users on any type of device will have a consistent and seamless user experience. In addition, we automated sending SMS messages with order confirmations, shipping notifications, and marketing messages to enhance customer engagement.
- The platform gives B2B partners an ability to customize their company branding and storefront. We also created a dedicated wholesale dashboard that has everything wholesale customers need to succeed, including bulk-ordering options, inventory sync capability, and dealer-specific pricing tools.
- Our customers also receive support and enhancements through ongoing updates. We routinely fix bugs; modify designs; add new features (such as conditional branching logic); and redesign the overall user interface and experience.
Solutions Offered by KS Softech
- Our team implemented a full-scale digital transformation by designing an integrated Omnichannel platform from scratch. In order to support all aspects of online business, we created an end-to-end eCommerce platform for both B2B and B2C customers, which included custom catalog management to accommodate bulk orders, tiered pricing for wholesale buyers, and customized checkout processes for retail customers.
- We also designed the platform to have a mobile-first user interface (UI), so all users on any type of device will have a consistent and seamless user experience. In addition, we automated sending SMS messages with order confirmations, shipping notifications, and marketing messages to enhance customer engagement.
- The platform gives B2B partners an ability to customize their company branding and storefront. We also created a dedicated wholesale dashboard that has everything wholesale customers need to succeed, including bulk-ordering options, inventory sync capability, and dealer-specific pricing tools.
- Our customers also receive support and enhancements through ongoing updates. We routinely fix bugs; modify designs; add new features (such as conditional branching logic); and redesign the overall user interface and experience.
Key Features Developed
- Development of Multi-Role User Framework – Admins/B2B/B2C have separate logins, allowing each group to have its unique entry point into the system.
- Creation of a Robust Inventory Management Tool – A sophisticated inventory management system enables businesses to monitor stock levels (i.e., quantities) of products housed at multiple locations, and allows you to see inventory levels in real-time.
- Creation of Secure Payment Gateway Tech – Customers will have multiple methods of payment including but not limited to UPI, credit and debit cards, and bank transfer through net banking.
- Automation of Shipping & Order Fulfilment – Customers will be provided with automated shipping labels and live visibility to their purchase’s delivery status.
- Develop Customizable Jewelry Product Catalog – Customers will be able to dynamically filter jewelry product category selections to find products based on gold purity, design style, or occasion/holiday and price range.
- Customer Relationship Management (CRM)- Integrated functionality for segmenting customers and providing a complete history of interaction with the customer.
Results & Benefits
- Unified Digital Presence: A new eCommerce platform that will cater to both B2B and B2C at the same time across India.
- Enhanced Customer Reach: Developed a way for customers in more remote areas of India to access and buy the best quality jewellery.
- Streamlined Operations: Created systems for managing inventory, processing orders and communicating with customers, allowing us to process orders and handle inventory with over 60% less manual labour.
- Increased Sales Channels: We have given our B2B clients the ability to quickly and easily place large orders, while also allowing consumers to shop directly from a retail store.
- Improved User Engagement: Customers are returning for more because of the personal touch that comes from being able to shop through a mobile device and receive customized communication based on prior purchases.
- Scalable Architecture: Designed the eCommerce platform to allow for international and additional product line expansion in the future.